New ZenBet Sportsbook offers Sports Betting Tao

Released on: October 28, 2008, 2:52 pm

Press Release Author: Bryan Syzlak/ZenBet

Industry: Environment

Press Release Summary: ZenBet the newest reduced juice sportsbook in a $40 billion
revenu industry has found a new way to differentiate itself from the pack by
connecting with its players in a different way. By using Zen philosophy, ZenBet
hopes to create a deeper connection with its players.

Press Release Body: FOR IMMEDIATE RELEASE: October 28, 2008

Costa Rica - When sports betting became an online option almost two decades ago,
people thought that it was just a trend or a nice addition to traditional bet taking
methods. Now, online sports betting is the fastest growing industry in the online
market with a steady growth of 4.9 percent a year and generated over $40 billion in
revenue last year leaving plenty of hope for any new online sportsbooks.

In response to this growing industry, Canix SRL has launched ZenBet sportsbook, a
sportsbook that offers customer the choice of a High Bonus style account or a
Reduced Juice (Discount pricing) Professional account. Lead by a top management team
with over 50 years of combined sports betting experience, this new sportsbook offers
its players Reduced juice betting with a twist by using Zen philosophy as its theme.


They are hundreds of sportsbooks to choose from out there but none of them have ever
tried to connect with their clients on a deeper level than just a bookie to player
relationship. ZenBet is a sportsbook created to give a deeper connection between
bookie and players by giving its players an overall guideline or philosophy about
the thrill of sports betting.

"The Online sportsbook industry today is not what it was 15 years ago." Said Samuel
Cazador, the CEO of ZenBet.com "Today, bettors are more informed about which
sportsbook to trust and what games to bet on which makes it a challenge for every
new sportsbook to acquire new customers. A new sportsbook today has to be able to
differentiate itself from the rest of the competition while still be able to
maintain competitive betting lines, fast payouts and top notch customer service.
ZenBet will offer all of this along with opinionated lines. That is the ZenBet
philosophy."

According to Samuel Cazador, "Today's bettors demand more from a sportsbook than
just regular betting lines, fast payouts, and good customer service." Thus, players
want a sportsbook that will give them more options and a sense of belonging in an
exclusive community.

It is based on this philosophy, that ZenBet is offering its players the choice to
choose their own "betting path" by offering them the choice between a "Traditional
Betting Account" where the player gets a 20% Cash bonus when they sign up and a
"Professional Betting Account" where the player has access to ZenBet's reduced juice
betting lines and a 10% sign up cash bonus.
Each and every one of us takes a gamble every day on something. It may be gambling
on whether or not this brand of coffee is better than another or taking a chance
that traffic won't be bad at a certain hour of the day. Gambling is part of our
everyday life and this is what ZenBet is about, bringing people Betting Peace of
Mind with quality betting service and a Sports Betting Tao.

###

ZenBet is one of the fastest growing sports betting companies in the world that
offers reduced juice sports betting on all major sporting events as well as free
sports betting content. Operated by Canix SRL, ZenBet is licensed in Central America
with offices around the world and backed by over 50 years of experience in the
online gambling industry. Visit www.zenbet.com or e-mail us at pr@zenbet.com for
more information.


Web Site: http://www.zenbet.com

Contact Details: Cartago, Central, Occidental, El Molino, Residencial Ana Lucia,
casa numero uno
San Jose, Costa Rica
1-8777 ZENBET (1-877-793-6238)
csd@zenbet.com

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